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New Fragrance from Chef Roblé Ali

Teams up with Brands With Purpose to launch a women's fragrance.

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By: TOM BRANNA

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Chef Roblé Ali is taking his talents in the kitchen and applying them to perfume. The star of Chef Roblé and Co. teamed up with Brands With Purpose to launch a women's fragrance. The product is expected to launch Spring 2014 and Roblé says he's currently hard at work at developing the scent—dubbed a “fragrance recipe”—that is inspired by his favorite dishes. “As a chef, it seemed a natural fit for me to partner with a top perfumer,” he says. “So much abo...

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